The latest Happy Meal toys from McDonald’s, have you seen them?Brilliant. Absolutely brilliant.So there’s no confusion, that’s sarcasm. The toys are part of the McDonald’s-Hollywood promotion machine supporting the new movie The Spiderwick Chronicles.
First of all, the little characters are completely ugly and ridiculous, but to be fair, that’s the voice of a 37 year old man. Kids love this stuff.
If that was all there was to it, this post would be done, but that’s not the problem. No, the problem is what these toys do.Each toy has a red LED embedded in it — the particular creature above has it embedded in its eye (the right one, I think.) The toy also includes a circular plastic disc that resembles a sort of monocle. Children are supposed to look through this eyepiece directly into the shining red LED on the toy. The somehow-modified plastic lens of the eye piece causes little images of Spiderwick creatures to dance around in the field of view while staring into this light.
That’s right, you read correctly. You are supposed to shine a bright red light into your eye! This cracked me up the moment I saw it. Look at the instructions they give you. What I like is that they specify that the toy be held 12 inches from your eye.
This is amazing. By the way, there are no warnings or disclaimers anywhere on the paper. What were the marketing folks thinking?
“What’s great is that you shine the light from this toy into your eye and you see these holographic-like images!”
“Shine the light into your eye?”
“Yeah! It’s not a big deal. It’s a little light”
Come on! This is like Dan Akroyd’s sketch on Saturday Night Live as Mr. Mainway selling the Bag O’ Glass.